Guest communication is one of the most influential parts of running a successful vacation rental business — but with so many tools available, it's not always obvious what should be sent from your PMS and what belongs in a dedicated email marketing platform. Managers...
Every November, inboxes flood with deals, countdowns, and a sense of urgency. Many vacation rental managers don't even consider running a campaign or assume the week belongs to retail. But what I've seen firsthand over my decade+ in vacation rentals tells a different...
Booking success for vacation rentals isn't just about listing properties online — it's about knowing where your bookings come from and how to optimize each channel. Your distribution channels are the paths guests take to book your rentals, and understanding them is...
If you manage vacation rentals, you've likely noticed Airbnb rolling out a major change this fall. Most professional hosts and property managers will transition from the split-fee model to a host-only fee structure of 15.5% (16% in Brazil). This means that guests will...
Many vacation rental managers assume guests and owners will naturally find them because they have a website, a strong brand, or good Google reviews. But gaining more organic traffic isn't that simple — and if your website isn't optimized for search engines like...
If there's one thing we all know, it's that no two markets are exactly alike. What works for a mountain cabin in peak ski season won't necessarily apply to a beachfront home in the summer. Yet, many managers rely on broad industry reports to guide their pricing,...
If you're in the vacation rental business, chances are you've relied on platforms like Airbnb and Vrbo to fill your calendar. While these platforms offer convenience and a steady stream of guests, they also come with some serious downsides — high commission fees,...
Email marketing is one of the best ways to stay top of mind with past guests, nurture potential leads, and drive direct bookings for your vacation rental. But let's face it — crafting a vacation rental email newsletter that actually gets opened, read, and acted upon?...
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